Last month, Constantin Film delayed production indefinitely on its sequel to The Mortal Instruments: City of Bones after the first film performed so poorly at the box office. However, the company is now reportedly moving ahead with the project, and plans to resume principal photagraphy next year.
City of Bones, based on the first book in Cassandra Clare’s bestselling Mortal Instruments novels, only grossed $58 million worldwide in its three-week release, on a production budget of approximately $60 million. However, Martin Moszkowicz, Constantin’s head of film and TV, said that the massive fan base has responded positively to the adaptation and that the company is determined to release the sequel, City of Ashes.
Constantin also plans to rework the marketing campaign for the second movie, acknowledging that City of Bones’ misfire may have been too narrowly aimed at teenage fans, to the disservice of Clare’s adult readers.
“We are analyzing what we did wrong with the first film — particularly with the positioning and marketing — and what changes we have to make,” Moszkowicz said. “We are working with a great group of people to reposition the franchise [for City of Ashes].”